The Pen Shop
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For the Pen Shop's Christmas campaign, a unique approach was taken by cleverly using products from their range to create imagery surrounding Christmas. The aim was to deceive people into thinking the imagery was of typical Christmas paraphernalia - ribbons, bows, snowflakes, wintery landscapes, but which became apparent on close inspection that only pens were on display. The artwork was used in store as hanging window displays, adverts and posters.