To promote Egger's laminates collection to the specifiers market, the concept of ‘Everyday Egger’ was conceived. This simple message communicates that Egger products can be used in everyday environments, everyday, while showing the flexibility and robustness of the laminates. A series of commissioned photography in different sectors, such as education, hospitality and healthcare showed the wide range and uses of Egger products. A direct mail piece was sent out to the specifier market (designers, architects, shop fitters) in the form of a premium notebook that could be used by the specifier everyday, and also showcased the case studies. A follow up roll-folded leaflet was produced, raising the awareness of Egger.